Many of you want to grow your business's online presence so you will get more customers but some how reasons you fail to do it. I guess every one of you face this problem right? but now you dont have to worried about it because here I am coming with an exact solutions which you can apply and work accordingly and grow your business.
First of all let’s discuss what is the problem? your business's first online presence is your business's website. normally people develop website once in a life and they don't want to upgrade their website time to time that’s the main reason their target audience doesn't want to visit their website again. they don’t upgrade their website with new technology. In this 2-3 years, there are so many technologies invented which help to provide great user experience and provide more security.
It’s time to develop your website as per current trends and after so many research and brainstorm we found many Important trends which you can apply on your next web development project and build your website which attracts your audience and gets more traffic.
In this blog we try to share as much as information about recent and upcoming trends of web development with different examples (so you don't need to go anywhere else for further research) but before I say something about trends I would like to tell you about what is web development and why it is very helpful for your business.
What is Web Development?
As we already know that web development also known as website development which include different process of tasks like website design which is done by graphic designers and web designers (front-end and back-end), website development which is done by technology developer (front-end and back-end), content development, and last but not the least database. this all tasks help website to look great and awesome.
The web development process includes:
Have you ever wondered how the Web development process manage or build? Many of you who has technical background they know very well but those who are non-technical in this industry we love to tell you that web development team/company need to follow Tradition Method for project management or an Agile method (which is very easy and time savior process) or any other project management methods. (If you want to know more detailed information about project management then you can read our blog).
Let's come on the track and talk about website development. why it is so popular for all business? why businessmen want to use the internet for their new marketing strategies? let the show begin...
Importance of Web Development
Having a Website for your business is a necessary thing for any business in this digital and competitive world. as per the stats, 85% of people use the internet for Research and Verification of any business. What your customer search about you and your business on the Internet?
- They search about your business nature
- They search about your recent and past customers and their testimonials
- They search about your business location, contact number, E-mail ID
- They search about your reviews and ratings
- They search about how is your after-sales-service
- They search for your customer support service
- They Search for your social media accounts
- They search for your staff/team/owner
- They search for your product/service
- They search for your product/price and they compare with others as well.
- They search for how you are different from your competitors
Above all of the questions, they can search to find you and your business. What if you don't have a website? In this case, your target audience doesn't have proper information about you and they force to search your next competitor who has the website which means you give your customer indirectly to your competitor. now let me explain this with a real-life example...
Once upon a time, If anyone hungry and want to eat something delicious then they can reach to the nearest restaurant/hotel but so many times they had a bad experience of food and service. but nowadays people want to check online about the food of that hotel, ratings, and reviews given by other users, food images, location (Address), contact number, etc.. after this all online research if they like all things then only they prefer to go there otherwise they search another good hotel.
Now if that hotel owner doesn't have a website built, then you can think how much of business that owner will lose, Isn't!! as we know to avoid this kind of situation we need a proper informative website which represents our business with good design, information about business and team, great food dish Images, ratings and reviews, an appointment (Table) booking feature, user can order food online, location Map, social media integration, etc...
Now you may have another question that I have done above all of the things on my website still I fail to reach my target audience and they never come again on my website as well. Is there any problem in website development?
There isn't any problem in your current website but the only thing your website missed which fails to attract your new visitor which are become smarter and intelligent because of new technology. above mentioned all these things are just the basics of any website. Now time to change your website with the help of the latest technology so your users love to visit your website again and again. I like to provide those all things which you can add on your current website or develop a new website according to market trends.
Web Development Trends
No one can predict the exact future especially in the digital World and when we are talking about web development then it is ever-changing field because nowadays user always looks for the great experience, attractive design, and content. let's talk about upcoming web development trends which can be very important for every single website in the near future so we can assume that mentioned below things are 100% helpful for upcoming web development but remember that some of these technologies are already being implemented and some are ready to make an appearance very soon.
Here, we like to provide an overview of different frameworks, process, and technologies which will be most useful in the near future for the web development field. We will take this changes as expected web development trends in 2020.
1. Artificial Intelligence
Now Artificial Intelligence is not limited to movies only, it entered into the web development process as well. where AI help developers to reduce their time and efforts on website development. In the future, AI understood different algorithms so website coding is done by AI which means developer might be the focus on User Interface and user experience part remaining things like coding, adding /updating/managing done by artificial intelligence. with the help of Artificial Intelligence, developers can provide smartest website and applications because coding was done by without any human interactions.
There are many tools available already in the market where website design done by AI means a developer only need to develop that kind of AI once or teach the machine to think like a designer and then they don't need of a designer for every small task. AI will manage contents from the webiste like they can suggest different SEO friendly content to users/developer and highlight bad content from the website so the developer can remove immediately.
Have you ever chat with NATASHA on Hike? How Quick that girl replies right! but unfortunately, she is a ROBOT who can chat with users. the chatbot is the artificial intelligence software that can communicate with users not only hike there are many different website’s chat box is having this kind of chatbot feature. some of the popular websites are Godaddy, facebook messenger, slack, etc… chatbots are more popular because they can communicate with users through voice and text both. They can understand the user’s questions and if they don't understand they can give different available options as well.
Benefit of Chatbots:
Nowadays, Chatbots are used in website, software, and mobile applications as well. In short, chatbot saves time and provide efficient service that why all the companies like to use chatbot which helps them to achieve sales goals and improve service.
According to an estimation by Gartner, “It is predicted that by 2020, 85% of humans will interact with an enterprise without a human.
Real life Example:-
If you use Chatbot on your website then it can communicate with your website visitors. Let's suppose you own an E-commerce company and you have one visitor on your website who can open your chat box then remaining conversation as below...
Chatbot: Hello Mr. X, Welcome to XYZ company, how may I assist you?
I want jeans
Great Choice! May I know your size?
how much your budget? under 500, between 500 to 1500, above 1500
Immediately it will redirect to Jean's listing with the filter of Brand Lewis and budget under 500
3. Voice Search Integration
“Hey Siri, What is Voice Search integration?” voice search integration is the practice of integrating voice assistant search query phrasing and user behavior into content that delivers a helpful, relevant answer. people are already using voice search tools like Siri, Google, Alexa, many more. voice search option is an important part of website development now where users can use their voice for different searches. voice search integration helps the user to text and call as well.
Here I like to share Some of the statistics which make you think why you need to care more about your website.
1. By 2020, voice searches are expected to make up 50% of online queries (Comscore voice search study).
2. There are over 1 billion voice searches per month (Alpine.AI voice search trend report).
3. the digital population worldwide as of January 2019. As of the measured period, almost 4.4 billion people were active internet users. (As per Statista).
4. Over 5 billion Google searches are made every day. (Google)
Recently many people use it voice search tools in the mobile application more but as much as website adopt this technology user can use this from the desktop/laptop as well.
If you want to integrate this technology then you must need to optimize your website content so your visitor can find exact information on your website. second is you must have a responsive mobile website because websites that aren’t mobile-friendly will definitely not be shown in results for voice searches.
“Hey Siri, text to mom that I found her daughter-in-law”
“OK Google, find the best cafe in Canada”
4. Progressive Web Application
According to Google, 53% of users left the website if it takes longer than 3 seconds to load! If you also don't want your customer left your site and make negative thinking about you then you must need to use progressive web application. PWA help site to load fast with animations and content.
PWA is the Web-based Application which looks and feels the same as a mobile application. PWA is the Hybrid mode of Web-Application which help to any user to access this application in any operating system. Nowadays developing PWA application is on the trends and because of this native mobile applications development got affected.
Progressive Web Application has some amazing features like push notifications, independent connectivity, and these apps can help to reach millions. For Example- OLX, Tinder, Flipkart.
Benefits of PWA:
You have heard Blockchain many times in the search of information of bitcoin or cryptocurrency, right? Let’s understand what is blockchain so basically, Blockchain is used for the database. right now users use technology which has single storage space location for the database where they can store their entire data.
every invention has the same drawback that people use technology less and want to manipulate more that's why single storage space is more easy for those who want to hack database but in 2008, Satoshi Nakamoto came with shared database where people can store their data in the different storage location. In the blockchain, Many computers host the records of the database worldwide, which updates every ten minutes.
How does Blockchain work?
- 1Blockchain Keep Record with all data exchanges where record called as “ledger” and data exchange called as transaction
- 2Now, every verified transaction will need to add in the different ledger as a “Block”.
- 3This process repeats for each data transaction and it cannot repeat the same data.
- 4This process runs like a chain of the different block that's why this process is known as “Blockchain”
Benefits of Blockchains:-
Real Life Example:
In blockchain technology, there are two types of the key provided to the user. One is the private key which is accessible to only concern persons only and second is the public key which is open for all types of users.
Let’s understand this topic with a real-life example:-
In the healthcare industry, there are many users involved directly and indirectly. All of them need to store their patient's data for future use. Blockchain Technology helps them to store all data in different secure places.
In the healthcare industry patients, data need to store in a most secure place where no one can view or use it without concern person permission.
Patients data like patient’s personal information, different health reports, Bill receipts, receipts of surgeries, etc… A private key holder can share this information with the other concern person with the help of blockchain technology very easily. For example patients, surgery receipts will be sent to the insurance company so they have the evidence of surgery and claim insurance easily.
Blockchain technology is very helpful for industries like governance, finance service providers, healthcare Industry, e-commerce industry, food industry, entertainment industry, etc..
6. Google AMP
How to use Google AMP on the website?
Building an AMP version of your website is the way to ensure its lightning-fast performance on mobile devices. Accelerated Mobile Pages have simplified coding and load up to 10 times quicker on smartphones.
If you want to develop a website which follows the latest trends in the web development field then Google AMP is the most important feature you need to add. Now you have questions like how can I add google AMP on my existing code Right? Let me help you with that.
Step-1 convert HTML code into AMP HTML: when you convert your HTML file into AMP HTML and whenever this file search on google then google build page automatically and store this file in own cache so whenever any person search for website on google then google need to just check own cache and provide instant search result to the user which reduce search time and increase user experience.
Step-3 you power AMP CDN which provides for new-gen caching for urgent delivery.
Step-4 you will have to rewrite your site template to allow for the restrictions. For example, all CSS in AMP must be in-line and be less than 50KB.
Step-5 you will have to maintain at least two versions of any article page first The original version of your article page that users will typically see and second the AMP version of that page.
If your website builds with AMP then there is a big chance of ranking in the top list of Google because as per Search Engine results page if your website load fast means your website build under SEO guidelines.
7. User Beh
You can track user clicks, mouse movement, and scrolls, as well as record their activity to get an idea of how a common user interacts with your website. Secondly, such web development trends as heatmaps let you grasp the amount of attention that each of your website blocks gets. combined with A/B testing this is the most effective way to see what works and what doesn’t. Thirdly, funnels let you see the user’s journey on your website and determine where users leak out. Finally, you can monitor the way users interact with forms on your website. By doing this, you can identify the forms that hurt conversions.
Hurry up to get the valuable insights which provide and get more conversions next year.
8. Virtual and Augmented Reality
VR creates independent digital worlds, while AR adds digital content to our reality. Virtual Reality is today being used for training and entertainment purposes but is slowing making its way to web design.
In 2020, Virtual and Augmented Realities will grow and their implementation will become more accessible and their presence on the web more visible. With the new ways to incorporate VR and AR emerging, look for unique opportunities to make great strides using them. Virtual Reality is completely changing the web design landscape.
Real life Example:- Let's say you are planning to book your new home and for that, you are searching for various websites or say platforms which allow booking a home online.
Now you have come across one web application where you can search for various apartments, bungalows etc and can check the infrastructure, but still you found that the layout which is present on web app is cluttered and can't judge properly, So you have closed that web app and shift to another web app where you can find that there is a facility to put up your headset and wander virtually around the Apartment and where you can feel like you are in that apartment and judging all rooms, kitchen, etc...
How's this feels?? Great! Right! So it's because of a VR that is changing the trend of visualisation and design.
9. Response Animation Idle Load (RAIL)
RAIL is an acronym for “Response, Animation, Idle and Load.” RAIL include different Animations on a single website. we all know that animation required some time to load because of its high Size but in RAIL it is so smooth and low to use so it will be open within seconds.
Your website load as much as faster, your website’s bounce rate automatically less. RAIL helpful on it because it optimizes image and animation so the website will open without any hurdles and open website under one second.
As discussed, you have to always aware of the latest trends in web development and RAIL is one of the main key factors for your website’s high growth.
For Example, Every website technology depends on the trends of a different time. We are using 2G and 3G network connection before 3-4 years and right now trend change and we are going to use the 5G network connection. Right !! first we don’t need to optimize our website as per network system because the competition is very low but now the competition is very high. each and every website need to optimize there performance and load time for better results.
10. Single Page Applications
In web development process there are two types of application developed one is Multi Page Mobile application and second is single page application. Single page application is more modern and easy to use. we are talking about “application” which doesn’t mean by Mobile application, here it means by Web Application which look exactly like the website.
Single page application use for fast, easy to maintain, and responsive website. It is more useful for those who want to develop the website very fast and an easy way.
There is so many Popular Application who use this SAP technology like Facebook and Gmail. the main reason behind using this kind of applications is simply user engagement and easy to use behavior.
Benefits of Single Page Application:
11. Internet of Things (IoT)
Web development field already started working on IOT devices but web developers are not involved in direct development instead of this they must need to rely on such kind of devices where this kind of system works better.
The general meaning of IOT is to develop such kind of websites which work without Internet and this kind of objects(device) are given network connection so users can receive and send data.
It basically depends on two things to transform a normal device into IoT smart device. First The device which has the capability to connect with the internet and second The device which is integrated with technology like sensors, functional software, some inbuilt technology which support network connections and also actuators.
It is assuming that till 2021 there may be around 20 billion IoT smart devices up and running with an increase in the demand of 5g network.There are several top devices in the market. Smart Mobiles, smart refrigerators, smart watches, smart fire alarm, smart door lock, smart bicycle, medical sensors, fitness trackers, smart security system etc.are few examples of IoT products.
The technologies used in these devices are wireless and Bluetooth, NFC, LTE, ZigBee, wireless protocols, etc. still we need to wait for so many innovations so there are so many opportunities available in this field. The main concern about this kind of technology is to provide security so our developers need to work on it but I am damn sure that our web developer will provide the most secure service in the future.
12. Push Notifications
All of us are aware of push notifications and we know how it works but many of us don't use it most. this is the technology our web developers developed which help us to get more and more customers but if push notifications are misused then we can lose our customers as well.
We need to understand our user's behavior and mindset regarding this technology this is the main key factor for the success of push notification.
We got tremendous results of using push notifications in the mobile application. till now we use push notifications in the website just for offers, promotions and basic notifications only but we have to do more and more work on the push notifications for the website in the future.
13. Static Websites Generators
Static Websites generators mean our web developers develop such kind of platforms where user can create static websites easily and they can manage /update as well. Static website generator is not new in the market, we use it before dynamic customized CMS like WordPress, Drupal, etc… took over the market. There are so many Static site generator is available in the market.
We all know that only simple and straightforward websites with a quick load time will succeed. static websites can serve these objectives and provide a cost-effective option to business owners. that's the reason we can say that static web design should be engaging and interesting for the customers.
In this kind of websites, visitors cannot write feedback and suggestions so if your purpose of this website is only to provide just information and you don't want customer engagement on the website then this website is very helpful for you.
This kind of generators are more in demand just because of static websites are load fast, provide Security, an owner can rely on it, and most importantly static sites flexible behavior.
14. Browser Extensions
Browser extensions are helpful for removing unwanted website elements like pop-up ads as well. Browser Extensions interact with local files, windows registry, cookies.
15. Low Code Development
Low code development of website minimizes cost and efforts in Website deployment, Setup, and Training. Low code development helps to improve operational efficiency and enhance the customer experience. Let's understand what is Low Code Development and Why is it important?
Low code development removes extra hand coding from the written code and provides a smooth and clean code. This kind of service use for those who want to target a wider range of devices because low code development is 20x faster than custom code. In this technology you don't need to write line by line code, you just need to create only flowcharts in Low code development platform. This makes fast and easy websites.
Low code development has basic key features like an easy drag and drops system, provide visual designs, easy in development and deployment, and last but not the least security & scalability of the website.
Benefits of Low Code Development:
16. Cyber Security
Cyber security means provide protection internet-connected systems, including hardware, software, and data from different cyber attacks.
In the web, development security plays a major role because everyone worried about such cyber threats like ransomware, malware, phishing, social engineering, etc…
Every time we have to update our system and secure more data just because of this threat and we don't want our customers to face this kind of online crime.
Cyber security is one of those fields where web designers and developers always busy in preventing websites from cyber crime because everyday hacker develops malware for websites.
Let's see till the end of 2020 where this cyber security field goes and we can also see different kind of website threats and their prevent tools as well.
17. Web Design Evolution
In this blog, we have covered almost all the most important and upcoming web development trends in 2020. If we’ve missed anything important, let us know in the comments below.
Still, if you have any confusion or questions then you can talk with our experts to have a better understanding of these emerging trends and if you are planning for improved web development, then let's connect to reliable web development company - Bitbuffs.